Should Video Sales Letters be Long or Short

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May 17, 2022•5 min read

Should Video Sales Letters be Long or Short

Should Video Sales Letters be Long or Short? When it comes to video sales letters, there are two schools of thought – some people think they should be long, and others think they should be short. So, which is the right approach? Well, the answer depends on your goals.  If your goal is to persuade people to buy your product or service, you’ll want to make a long video sales letter. However, if your goal is to raise awareness of your product or service, you’ll want to make a short video sales letter. Let’s take a look at both approaches in more detail.

What is a Video Sales Letter?

Video sales letters are a powerful way to sell products and services online. Creating a short video that persuades viewers to buy your product or service can increase your conversion rate and boost sales.

When creating a video sales letter, it’s important to keep the following in mind:

1. Keep it short and sweet. Viewers have short attention spans, so make sure your video is under two minutes.

2. Use persuasive language. Use strong words and phrases to convince viewers to buy your product or service.

3. Include a call to action. Tell viewers what you want them to do, such as “click here to buy now.”

4. Use high-quality images and video clips. Your video should be professional-looking and engaging, so use high-resolution images and footage to capture and keep your viewer’s attention.

What are the parts of a Video Sales Letter?

The parts of a Video Sales Letter (VSL) can include any or all of the following elements: the introduction, the story, specific benefits and features, testimonials, etc. The key is to be clear and concise in your message to persuade potential customers to take action by purchasing your product or service.

Advantages and Disadvantages of a Short VSL 

Advantages 

* Quick and more engaging (5-10 minutes) 

* More Leads are coming in

* Easy to do

* Permits more freedom of style (you can edit the video and make it personal 

* More effective at capturing people’s attention and getting a message across (between 2 to 5 minutes, the viewer will tend to watch the whole video) 

Disadvantages 

* It may be too short for some topics 

* Limited space to deliver a message 

* Fewer Details / More questions

* The quality of Leads is not good

* Lacks some details to answer the question of how to help them

* You may have to pay more for production costs (shorter videos tend to be more expensive per minute)

Overall, there are advantages and disadvantages to having a short VSL. It depends on the topic and what you’re trying to achieve with the video. If you’re looking for something quick and engaging, a short VSL may be the way to go. However, if you need more time to deliver your message, you may want to consider a longer video. 

Shorter videos tend to be more expensive per minute in terms of cost. This is because they require more production costs, such as editing and personalization. However, if you have a limited budget, you may be able to keep costs down by producing your video yourself or working with a less experienced producer. 

Advantages and Disadvantages of a Long VSL 

Advantages 

* Detailed and Comprehensive (15-30 minutes)

* Puts a lot of focus on the end-user, which helps build trust in your brand

* Quality of Leads is better

* Fewer questions during the Sales call

Disadvantages 

* Takes up a lot of time and money to create

* Less Leads coming into your funnels

* Can be difficult to keep users engaged throughout the whole video

There are many advantages and disadvantages of creating a long VSL. On the one hand, a long video can be very detailed and comprehensive, which can help build trust in your brand. Additionally, it puts a lot of focus on the end-user by addressing their needs directly, which can help increase conversions.

However, creating a long VSL does have some drawbacks. It can take a significant amount of time and resources to create a video of this length, making it difficult to produce regularly. Additionally, it can be challenging to keep users engaged throughout the entire length of the video, as they may become bored or distracted after a while.

Overall, there are pros and cons to creating long VSLs, and the decision ultimately depends on your goals and audience preferences. For example, if you want to build trust in your brand and reach a broader audience, then a long VSL may be the right choice. However, if you are looking for a more streamlined approach that is easier to produce regularly, you may want to consider using shorter video content instead.

The choice between a long video sales letter and a short video sales letter is often a matter of personal preference. However, there are some advantages to each approach. For example, a short video sales letter allows you to quickly get your message across, while a long video sales letter allows you to detail your product or service. Ultimately, whether you choose a long or short video sales letter will depend on what you feel will be most effective in conveying your message and getting people to take action.

Ultimately, the best way to determine whether a short VSL is right for you will depend on your specific needs and goals. So do your research, explore different options, and choose the approach that works best for you and your business.

So, what’s the verdict? Is it better to have a long video sales letter or a short one? The answer is – it depends. It depends on your audience and how much time they are willing to spend watching a video. If you can hook them in quickly and keep them engaged throughout the entire video, go for it! But if you think they might lose interest before the end, stick to something shorter and sweeter. At MeetYourVa.co, we know how to create powerful videos that sell, so contact us today to see what we can do for you.

Check out also our Free Masterclass: How to leverage our appointment setters and to coach framework to get 10,15, or 20 appointments every month: https://coaches.meetyourva.co/myvaoptin

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